Tanya Zhang
Rose Gold with Artwork.jpg

Better Case Study

Better is a fintech startup backed by KPCB & Goldman Sachs, that is bringing mortgages to the digital age. I was the lead art director tasked with re-designing the home page to optimize conversion through UIUX, spearheading marketing collateral and positioning a unique brand in the fintech space. Services: Brand Design, Marketing Collateral Design, Website Refresh, UIUX Optimization, Landing Page Design, Fact Sheets, One-Pagers

 

Better Mortgage

Better is a fintech startup backed by KPCB & Goldman Sachs, that is bringing mortgages to the digital age. I was the lead art director tasked with re-designing the home page to optimize conversion through UIUX, spearheading marketing collateral and positioning a unique brand in the fintech space.

Services: Brand Design, Marketing Collateral Design, Website Refresh, UIUX Optimization, Landing Page Design, Fact Sheets, One-Pagers


better_behance_PT1.jpg

 

A simple roll-over effect in the new interface design (above) directed consumers to their specific mortgage journey.

record_CTAs.gif
 

better_behance_PT2.jpg

better_behance_PT3.jpg