Tanya Zhang
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No Mercy No Malice | Logo Exploration

Section 4 is a world class business media company that delivers data-driven insights through videos & podcasts. I created two identity concepts to brand their new digital show called “No Mercy No Malice.”

 

No Mercy No Malice

Section 4 is a world class business media company that delivers data-driven insights through videos & podcasts. I created two identity concepts to brand their new digital show called “No Mercy No Malice.”

Services: Logo Exploration, Brand Conceptualization

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Concept #1 | Fight the Good Fight

This logo breaks down business news with its fists raised. A bold and daring typeface paired with a warm color palette speaks motivation and intensity all in one punch. Loud but not overly shouty.

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Title Sequence:

Concept #2 | The News Rockstar

This logo is the epitome of bold energy. The excitement exudes from the bright color palette and delivers business news with personality so personal that it comes in a hand drawn typeface.

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Title Sequence: